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Brand Identity Guidelines

Role

Art Director, Brand Manager

The goal of this version of the branding guide was to refresh the Office of Trade brand. The guide includes reworked color palettes, updated fonts, and official word marks. The brand refresh also included a new cohesive visual style for Office of Trade social media products, and a new set of standardized document and presentation templates for our field offices to utilize.

The brand guide document was created using Adobe InDesign and Adobe Illustrator.

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